Successful branding for a financial start-up aimed at Australian and Asian high-net worth investment markets.

Aquasia is an independent corporate advisory partnership, specialising in the provision of financial and strategic advice to its clients. As the name suggests, Aquasia is targeting the Australasian region, with a focus on high-net worth clients.

During its start-up phase, Aquasia commissioned Platform to create and apply a brand identity that will appeal to the intended markets.

Through our research and discovery process, we were able to identify the attributes that helped differentiate the new start-up from its established competitors. We found that, as well as having a geographical inspired core, the name ‘Aquasia’ was inspired by the qualities and characteristics of water, such as fluidity and transparency.

These became service-driven qualities that influenced our design of the company’s logo.

Our involvement, which included the design of the logo, stationery items, interior signage, and other brand identity touch-points, ensured the Aquasia brand was launched in an efficient and timely manner. Aquasia is another example of how Platform was able to help a start-up achieve a desirable image through strong design and business sense.