Bringing Aurobindo’s Australian profile to new heights with pharmacy orientated communications.

Among the largest pharmaceutical companies in Asia, Aurobindo Pharma Australia has exclusively appointed Platform, a true marketing and communications specialist in helping firms succeed in the Australian marketplace, to develop, execute and manage its entire marketing strategy and communications. Allowing the company to pursue new markets.

Our efforts included the holistic planning, development and execution of Aurobindo’s official 2012 Australian launch across many channels, such as advertising, direct marketing (b2b), differentiation strategy, using traditional and online-based platforms.

Through our thorough research and brand development exercise, our work has allowed Aurobindo to gain a steady brand position, which is rapidly growing in favour by many pharmacy‘s – Australia wide. Our sales-friendly tools allows Aurobindo to specifically tailor communications necessary to suit each unique segment type within the Australian retail pharmacy sector.