Helping an off-shore children’s fashion label make its way onto Australian clothing racks.

During 2010, Platform was engaged by an off-shore children’s fashion label to create a name and brand identity for fashionable children’s shoes and clothing, that would appeal to Australian Mum’s and Dad’s, and their kids, for fashionable children’s shoes and clothing.

The identity represents the value in the quality products, comparing them to the value that can be found in close friendships — trustworthy, reliable and comfortable.

Our involvement has helped Buddie® enter a highly competitive market with a refreshing identity that has met and exceeded all expectations so far.