Helping a niche Italian product make its way into Australian homes and restaurants.

Forni d’Italia is an exclusive Australian importer of superior commercial and domestic wood fire products from Italy. Platform was commissioned to help cross-position the brand from its Italian wholesale origins to the more challenging Australian retail and wholesale markets.

Our involvement includes the redesign of Forni’s brand identity, marketing communications and website to help with its Australian launch. Our approach was to first find the distinctive qualities of the business — an exclusive line of high-quality products and a personalised service — and through translation, a consistent visual language was developed across online and offline touch-points.

The distinct, user-friendly website provides both retail and wholesale markets with a highly informative, interactive presentation.

Our involvement has helped Forni d’Italia reach a stronger position within a niche and highly competitive market. The business is growing to become a reputable provider to well-known restaurants and businesses across Australia, such as The Ivy and The Marconi Club.