Positioning an Australian coffee start-up within a niche market.

A niche producer of fine Jamaican Blue Mountain coffee, Jamaica Coffee Trading Co approached Platform to design its brand identity, packaging and e-commerce website for its recent Australian launch in 2010.

To produce optimal results, our approach was to help the founders define and introduce the essence of the brand and the strong heritage of the product to Australian coffee connoisseurs through well-articulated messages, simple design and an expression of Jamaican heritage.