Creative Marketing Agency Sydney
A brand and communications design agency with a marketing platform.
Jim’s Garden Care
Strategic packaging design for Jim’s Garden Care.
Recognised for our previous efforts with Extol®’s successful market launch and packaging, Platform® was approached by Jim’s Garden Care during 2013 to design the brand’s entire range of new organic garden care product packaging.
Our approach to effective packaging has stimulated marketing success for the new products, demonstrating our ability to clearly convey marketing messages through innovative design.
We diligently take into consideration many aspects that influence a successful outcome, such as consumer behaviour, PO environments, demographics, close and leading competitors, retail design, and packaging materials.
In the case of Jim’s Garden Care, we worked very closely with marketing and sales teams, and thoroughly investigated the intended retailers and retail environments, which included Bunnings® and Mitre 10®, exploring the journey from point-of-purchase through to end-use and storage at customer’s homes.
Through our research, branding and packaging design efforts, the packaging for Jim’s Garden Care strategically and effectively positions the brand, enabling it to distinctively stand out within the POS environments among more aggressive competitors.
The solutions communicate high quality, organic, alternative ingredients, honesty and transparency to the intended price-buying bracket, while being true to the Jim’s Mowing master brand image.