Creative Marketing Agency Sydney
A brand and communications design agency with a marketing platform.
Helping a well-known brand gain favour online.
Platform was commissioned by Kmart Australia to help build Kmart Tyre & Auto’s brand through online channels. Prior to the launch of Kruise News, the exclusive member database for KTAS was weak and online interest in the brand was low.
To ensure that we understood the needs and interests of the audience, an online survey was conducted, providing KTAS with unbiased insights.
In conjunction with receiving the very latest catalogues and offers, we found customers were looking for something more from the campaigns — something ‘in-tune’ with everyday motoring life.
Our creative answer was to develop a sub-brand for KTAS that would became a tangible brand-building tool — this development was called Kruise News.
The launch of Kruise News has helped transform the KTAS brand, by offering its exclusive customers with an informative, high-response generating e-newsletter publication that is targeted towards everyday Australian motorists.
Through our consultation, each issue now provides customers with highly relevant news, engaging advice, appealing offers, and exclusive competitions.
The thorough reporting and online surveying provided by our service, including campaign analysis and management, has assisted KTAS by improving their insights into the needs and interests of their customers. Kruise News is now a powerful tool that helps Kmart Australia Limited better its sub-brand, for an increased return on marketing investment.
Our exclusive engagement has helped Kruise News become more ‘in-tune’ with the needs and interests of its intended audience — the Australian motorist.
As well as strategic brand consultation, Platform provided Kmart Tyre and Auto Services with all creative and production support to deliver these email newsletters and their associated landing pages.