Using strategic design and marketing to effectively position KidzGrab.

Platform was privileged to help New Zealand entrepreneur, Katherine Armon, with the launch of her wonderful start-up – an online collective buying website specifically for parents and kids.

Involved from day one, Platform designed all aspects of the brand and its touch-points, with particular focus on the business’ marketing flagship – the complete design, development and launch of the official KidzGrab website.

The aesthetics and theming were particularly and carefully selected to appeal to the target demographic – kids from three years to early teens.

The design is supported by user-friendly functionality for both kids and parents. With design and marketing combined, the site successfully sold over 2500 deals on its first day of launch!