Helping a great idea take off with Australian schools, kids and parents.

MyLunch® has now become a leading producer of healthy school lunches for children in New South Wales. When commencing its start-up phase, My Lunch® approached Platform to help with the marketing and visual development of the brand and associated communications, aimed at three unique and interconnecting audiences — parents, school children and schools.

Our involvement included the design and development of all aspects of the brand’s current identity — everything from strategic market research, name development, trademark assistance, identity design and brand guidelines, as well as the design of various online and offline marketing communications and a consumer friendly website.

Through our process of research and discovery, we were able to pinpoint and articulate the differences of this unique product, generating a unified brand message that conveyed the ultimate goal of helping Australian children make the right choice at their school canteens.

As one of our core offerings, design played a critical role in enabling us to represent the qualities of the brand through icons, graphics and images that were then applied to the various brand communication elements.