Helping Next Financial Launch a confident product in a not-so-confident market.

Our latest work with Next sees us involved with the branding and launch of new investment products to market — such as the NF900 Installments Fund. Launched in a time of poor market confidence, our strategic product branding and online marketing pursuits have helped Next successfully launch and sustain interest in the NF900 Installments Fund.

From a design perspective, all product communications, including a PDS, were created with an eye-catching and intriguing hero image, specifically developed for the fund and flow of representing liquidity (a continuous flow of income), dreams (aspirations), and growth (through wealth and progression).

Other visual and design elements helped propel this PDS beyond the ordinary, with the goal of appealing to ‘the progressive and sophisticated investor who is seeking a higher-yield alternative’.

The launch was reinforced by a series of emails, online banners and offline collateral for the sales team.