A strategic evolution to help Next pursue new markets.

As part of its new business strategy that would see Next Financial pursue a highly competitive Retail Wealth Creation market, the company engaged Platform to redesign its logo and brand identity system.

After extensive research into the vision of Next, our challenge was to produce a visual brand that would better appeal to retail audiences and end-investors, helping Next more effectively differentiate itself from its well-established competitors.

The new solution provided Next with a more retail-friendly brand, with bolder, more emblematic typography (a custom typeface was specifically designed for Next), and a distinct symbol design.

Pursuing New Markets? A change in market pursuit demands a successful brand transformation and an identity evolution. Because we understand the nature of retail customers and investors, Platform can help transform your business through careful listening, exceptional creativity and meaning making.