Designing Orca’s visual brand for successful positioning within the minds of decision makers.

In 2010 Platform was approached by start-up, Orca, to help this people-orientated business accurately position itself among larger, more established competitors. We were provided with a clear demographic and psychographic description of the intended marketed, which served to steer our start-up consultation and design efforts, targeting high achievers, decision makers, and seekers of quality service.

In comparison to its competitors, the Orca brand identity holds an authentic and deliberate aesthetic that may remind the end-client of a more premium-style service.

People and personalisation were key factors in the business, and as such, the logo symbol uses an organic shape symbolising the coming together of different people to form a team, as well as representing origins of the name itself — dolphins.