Rebranding Platinum for property investment markets.

Platinum Investment Group is actively involved with property investments and consultation. The firm approached Platform to create a corporate identity that presents the quality characteristics of Platinum as a firm, including length of establishment, and its status as a trusted and progressive firm within global and domestic property markets.

With this in mind, this concept was developed from an unusual angle. The circular rings were drawn from the idea of a ‘spinning-coin’, mirroring the notion of financial growth through global and domestic listed property pursuits.

The type was also not overlooked — a customised font was produced to create a synchronised connection with the symbol.

The choice of the silver-gold and deep blue colours enhanced the corporate qualities of the design, which had accurately met the client’s brief with distinction.