Rebranding a small Australian business with strong heritage for an effective expansion into new markets.

A large wholesaler of batteries, oils and filters, RedPoint approached Platform to work on a full rebrand as part of a new marketing strategy that would see the business expand into the Australian retail market. Our first step was to help the company liberate itself from its previous name, which restricted the business from successfully entering into other markets.

From there, our next task was to design the brand identity, produce brand launch advertisements across traditional and digital media (including TV), and design, develop and launch RedPoint’s e-commerce site for a variety of customer-types.

The design of the logo symbol represents a road or path, starting at one point and leading to another — very much conveying the journey both the firm and its customers have taken since the company was established in 1975.

The logo was then applied to all relevant brand touch-points, including stationery, staff uniforms and signage (exterior and vehicles). While creating all the advertising, marketing communications and website, we capitalised on RedPoint’s strong existence within wholesale markets, and enhanced the key messages to ensure new customers understood the important heritage of this small, but proud, Australian business.

The website design — based on the silhouette of a battery, in conjunction with the logo symbol — uses innovative technology and larger than normal interactive navigation to bring the brand to life in an informative and engaging way.