Helping Smart achieve its new business strategy with a brand redesign and launch.

Smart Property Group — an award-winning, boutique real estate agency, approached Platform to redesign, apply and launch its brand identity as part of a new positioning strategy that would see Smart grow to become a larger player in Sydney’s residential real estate market.

This included looking at ways of enhancing market presence through its advertising and brand touch-points.

The new logo represents a dynamic and synergised agency —obvious company qualities a key source of inspiration for the design.

Following the brand identity design, (including stationery application design), this project involved the design of advertising media templates, exterior signboards, the coordination of the reception redesign, as well as the vehicle graphics design for late model Morris Minis — which you may have seen buzzing around the Eastern Suburbs of Sydney.