Refreshing Surex’s brand identity and communications for a stronger market position.

Renowned for their large-scale engineering and tunnelling projects nation-wide, Surex commissioned Platform in 2006 to redesign the company’s brand identity and apply it through a comprehensive brand identity system and nation-wide launch.

The new logo — using a collaboration of bold typography and a geometrical symbol — helped create a more accurate and contemporary representation of the business from its previous design.

Post-identity phase, we designed and developed an impressive company profile, brand presentation kit and a profile-style website.

The website uses innovative navigation design, and its unique appearance is a result of a bold juxtaposition of images and colour — all contributing to enhanced user engagement.

Our further involvement during launch and post-launch phases included uniform designs and an exhibition display for the 2007 Annual Australasian Tunnelling Exhibition.